I remember a time when I asked in a meeting what an acronym meant. It was one that everyone was using. The senior manager asked me to leave the room.

What did I do wrong? I wasn’t questioning the plan or course of action. I just didn’t know as I was new to the organization.

I was kicked out because the manager was embarrassed and had forgotten what it meant.

The same might also be true for your digital transformation journey.

2023 should be the time to ask the tough questions.


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